Focus Group

Focus group – Black Stone Cherry – White Trash Millionaire

For this focus group I got together 4 people and discussed the above music video. We talked about the following questions:

Did you like the music video?
For this question everyone said they enjoyed the video. This was mainly because everyone enjoyed an artist performance. There were some American muscle cars in the video that everyone said looked ‘cool’. They said they liked the camera angles and how the camera pans out from the band during the chorus.

Did you think the music video was appropriate to the song?
Everyone agreed that the music video was appropriate to the song. This was because the song was about being rebellious and not caring about anything and the band were dressed as if they didn’t care what they wore. Also they were in a scrap yard. “The American muscle cars helped capture the whole rebellious feel”.

What was appealing in the video?
One person said that they liked they American muscle cars because ‘they look cool’ and everyone else agreed with that. Also they said that they liked seeing the whole band perform together because it gives the viewer a sense of being at a concert which was very exciting.

What could be better?
We call agreed that during the chorus the camera angles were still quite slow which contrasted with the fast paced chorus. We thought that there could have been shorter cuts to help keep the viewer interested because it would have made the whole video a lot more entertaining