Product Placement
Music and band promotion is very important in today’s society. So many different artists and record labels fighting over the money make it so that companies have to promote bands in order to get them noticed.
The internet is a huge part of music video promotion. This is mainly because of the huge audience of billions that the internet has access to. One of the most popular video sharing website is YouTube. But within YouTube there is VEVO who upload music videos on YouTube officially and then advertise on those videos to gain money.
Record labels also release music videos on music channels for money. Music channels can pay record companies to host their music videos which helps promote the band/artist. Then the music channels make money on any advertising on those channels. So there is a cycle of events, Music channel pays record company to play their videos, music channel makes money on advertising music (often), and the record companies attract audiences through the adverts that they place on the channel.
If we were to advertise our music video, I would advertise on main music channels such as MTV, VIVA and The Hits.
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